Get ready for an exciting journey into the world of Mattel Studios! In a recent exclusive interview with The Hollywood Reporter, President Robbie Brenner shared insights into the studio's ambitious projects, leaving us eager for more.
But here's where it gets controversial... Brenner believes that the success of Greta Gerwig's Barbie film has opened doors for Mattel in Hollywood, proving that they're a force to be reckoned with. With an impressive slate of upcoming projects, including live-action adaptations of beloved toys like Polly Pocket and Masters of the Universe, Mattel is taking bold swings and reaping the rewards.
And this is the part most people miss... Brenner's background in indie film production, having worked on the Oscar-winning Dallas Buyers Club, brings a unique perspective to Mattel's storytelling. She emphasizes the importance of diverse and exciting voices, which is evident in the studio's recent choices.
"I feel before I think. My emotions guide me," Brenner shared, highlighting the emotional connection she seeks in storytelling.
One of the most anticipated projects is the Magic 8 Ball TV series, directed by M. Night Shyamalan and written by Brad Falchuk. Brenner couldn't reveal too much, but she did confirm that she's read Falchuk's pilot script, calling it a "big get."
"Everyone wants to know their destiny, right?" she teased.
During her MIP headliner session, Brenner discussed her visit to the Masters of the Universe set, describing it as the most massive production she's ever seen. With characters towering at eight feet and a cast including Nicholas Galitzine, Camila Mendes, and Idris Elba, this adaptation promises to be a spectacle.
"I was blown away by the director's cut," Brenner revealed. "It's a perfect complement to Barbie, offering a fun and unique experience."
With an impressive lineup that includes a Barney movie penned by Ayo Edebiri, a Hot Wheels live-action film directed by Jon M. Chu, and a Matchbox film starring John Cena and Jessica Biel, Mattel Studios is leaving no stone unturned.
But which project is Brenner most excited about? She admits it's like choosing a favorite child, but she does share her enthusiasm for Polly Pocket, Barney, and the unexpected storytelling of American Girl.
"We want to tell great stories," Brenner asserts.
As MIPCOM Cannes 2025 kicks off, the excitement for Mattel's future projects is palpable. Will you be tuning in to discover your destiny with Magic 8 Ball? And what do you think about Mattel's bold moves? Join the discussion and let us know your thoughts in the comments!
